SCORE Denver · live workshop

Customize AI
so it sounds like you.

Custom prompts, custom tools, and the small tips that make a huge difference. Bring your laptop and one task you've been putting off, we'll get it checked off your list today.

60 minutes, hands-on Laptop ready No experience needed

hi, I'm Jam 👋 your work bestie for making AI click.

Meet your guide

I'm Robyn "Jam" Anderson.

repotted into the AI era 🍊

Almost two decades in marketing, since 2007. I ran my own agency and led business development, helping owners build brands that actually meant something.

Then ChatGPT dropped, and I saw a real way out for the owners I loved working with. So in 2023 I founded Jam AI to help non-technical people actually use AI. Not someday. This week. On a real task.

SCORE National AI Speaker SBA Featured Expert 7,500+ trained

About Jam AI

AI for your small business,
minus the jargon.

Jam AI teaches non-technical business owners, especially women, to actually use AI in their sales and marketing. We speak business, not Python.

The heart of it is Club Jam: a room, not a course. Live sessions almost every day, real builds, and coaches in the trenches with you, so you finish with a system, not a stack of bookmarks.

7,500+ trained 93% retention 70+ courses Live calls 2 to 3×/week 5 AI experts

Why this matters now

AI isn't optional anymore.
But it doesn't have to be scary.

54

new AI tools launch every single month

7.5 hrs

saved every week by people trained to use AI

74% → 38%

how far our willingness to handle change has dropped

The tools aren't the hard part. The overwhelm is. Let's fix that next.

Sources: Gartner 2022 (change willingness); industry AI tool tracking; Club Jam member data 2026.

Your edge in an AI world

When anyone can make content,
your proof is what sets you apart.

Client testimonials Real work, real photos Real numbers

Collect the reviews. Take the pictures. Grow your digital footprint.

The real shift

It's not about prompting.
It's about changing how you think.

Every task you've done the same way for 15 or 20 years, you now get to re-approach. That's the real work. And it's worth it.

The mindset shift

Pick one AI as your strategic partner.

You don't need to learn all 54. Choose one main AI, ChatGPT or Claude, and build a real relationship with it. Teach it your business. That's your partner.

Your main AI: ChatGPT or Claude

then bring in others as consultants, only when you need them

Perplexity for research Midjourney for images NotebookLM for study the next 54...

Your partner can even tell you which one to bring in. One partner, many consultants. The overwhelm disappears.

The AI tools I actually use

My consultants

The specialists I call in when I need them. You don't need all of these. This is just my bench.

Higgsfield

AI video and images that actually look good.

Manus

Deep research, done for you.

HeyGen

AI avatars and video, you on camera without filming.

ChatGPT

My everyday thinking partner.

Why your AI sounds "off"

Most people talk to AI
like a stranger.

So it answers like a stranger wrote it. Generic. Stiff. Could-be-anyone copy that you'd never actually send.

The fix isn't a fancier tool. It's telling AI who you are.
That's customizing, and it changes everything.

Same tool, same task

Generic vs. customized

Cold one-liner

"Write a follow-up email to a customer."

"Dear Valued Customer, Thank you for your inquiry. We appreciate your business and look forward to serving you. Please don't hesitate to reach out..."

AI that knows you

"You know my bakery, my warm voice, and that Sara asked about gluten-free cakes. Write the follow-up."

"Hi Sara! So glad you asked about our gluten-free cakes, they're a little obsession of mine. Here's what I'd suggest for Saturday..."

Nothing changed but how much it knew about you.

The one move that fixes it all

Let AI interview you first.

Before you ask AI to do anything, have it ask you questions, about your business, your customer, the way you talk. Once it knows you, every email, post, and dreaded admin task comes out sounding like you wrote it.

this is the whole secret, steal it 🍊

How we'll do it today

Three levers of customizing

1. Custom prompts

Talk to AI like a new hire you're training, so it matches your voice.

2. Custom tools

Save what AI learns once, so you never have to re-explain yourself.

3. Tiny tips

The small moves that make a surprisingly huge difference.

Works in whatever you already use, ChatGPT or Claude.

Lever 1 · Custom prompts

Train it like a new hire

A good prompt gives AI four things, the same things you'd give a new team member on day one.

A role. "You're my marketing assistant."
Context. Who you are, who you serve.

Your voice. "Warm, plain, a little cheeky."
An example. Paste something you've written.

role + context + voice + example = magic

Lever 2 · Custom tools

Set it up once.
Reuse it forever.

Both big tools let you save your business info in one place, so you stop re-explaining yourself every single chat.

In ChatGPT

Projects hold your files and notes. Custom GPTs let you build a mini-assistant that already knows your business.

In Claude

Projects keep your voice, your customer, and your examples loaded in every chat. No copy-paste each time.

Drop in what the interview gives you, and it remembers.

Lever 3 · Tiny tips, huge difference

The small moves pros use

1

Make it interview you

"Ask me questions before you answer." The biggest one. It pulls the good stuff out of your head.

2

Feed it examples

Paste a post or email you love. "Match this." Instant voice match.

3

Define "good"

Tell it what a great result looks like, and what to avoid. No mind-reading required.

Your turn · work-along

Let's do it live

Open ChatGPT or Claude and paste this. Answer its questions like you're chatting with a curious friend. Then point it at the task you've been putting off.

You're my business assistant, and I want you to really get to know me before you help. Interview me one question at a time about: 1. My business, what I sell and who I sell it to 2. My ideal customer and the problem I solve for them 3. How I talk, the words and tone I use (and what I'd never say) 4. A piece of writing I'm proud of (I'll paste an example) Ask me one question at a time, wait for my answer, then ask the next. When you're done, summarize everything you learned about me and my voice so I can save it and reuse it.

When it's finished, say: "Now use everything you learned to ______."

You're leaving with this

Your "Interview Yourself" kit

So the magic keeps working after you log off today.

The prompt

The exact interview prompt from the work-along, ready to paste.

The setup steps

How to save what AI learned into a Project or Custom GPT.

3 starter prompts

Email, social post, and that dreaded admin task, in your voice.

Screenshot these, then keep building with us inside Club Jam.

Your first 7 days are on me.

You don't have to figure AI out alone. Club Jam is the room where small business owners learn it together, and your first week is free.

Scan to start your 7 days free

Live help almost every day, on real tasks
Coaches who build with you, not gurus on a stage
70+ courses and step-by-step sprints
A room that keeps you going after today

Start 7 days free → skool.com/jamoutai

thank you, Denver! 🍊